Sales development, built from the field up.
SALES DEVELOPMENT • GTM STRATEGY • COACHING
Practical sales coaching for founders, leaders and frontline teams who want clearer prospecting, better conversations and more consistent execution.
TRAINING • CONSULTING • OUTBOUND SUPPORT
Start with a focused session or five-day masterclass, develop a complete team, or scope additional human, hiring or AI-assisted outbound support. Every pathway is shaped around practical commercial needs—not generic theory.
60 minutes
$99
A focused working session built around your immediate sales challenge, with practical recommendations you can apply straight away.
What’s included
5 × 60-minute sessions
$499
A practical Monday-to-Friday learning sprint for people who want a more disciplined, buyer-relevant approach to prospecting and pipeline creation.
What’s included
More capacity. Better fit. Responsible execution.
OUTBOUND GROWTH SERVICES
For organisations that need more than training, Alan can scope practical support across managed human prospecting, SDR hiring and AI-assisted outbound execution.
These services begin with discovery. The operating model, responsibilities, deliverables and price are agreed only after the requirement is understood.
Managed monthly service
A human-led B2B outbound service for organisations that need additional prospecting capacity, clearer execution and closer day-to-day management of outbound activity.
Monthly pricing is prepared only after the scope, team and operating requirements are understood.
SDR recruitment support
Practical support for organisations that want help defining an SDR requirement and identifying people who may be a strong fit for the role and sales environment.
The engagement model, scope and commercial terms are agreed after an initial scoping conversation.
AI-assisted execution
A scoped AI-assisted outbound approach that can support research, segmentation, message preparation, outreach coordination, follow-up and prioritisation while retaining human oversight.
Scope, delivery approach and pricing depend on the organisation’s requirements; no platform or integration is assumed before discovery.
These are scoped, non-cart services. They support disciplined outbound execution but do not guarantee specific lead volumes, meetings, placements, pipeline, revenue or sales performance.
Built around the team you actually lead.
GROUP TRAINING • TAILORED SCOPE
Designed for SDR teams, call-centre teams and other outbound functions that need a shared approach without forcing every group into the same programme. The engagement can address team capability, management coaching, prospecting discipline, conversation quality and market relevance.
One focused week. Five practical conversations.
Each session has one clear purpose, building from focus and audience clarity to confident execution and an action plan you can sustain.
Clarify goals, surface current blockers and choose the highest-value improvement target.
Sharpen the ideal customer profile and connect your message to buyer priorities.
Create a practical, coordinated approach to research, outreach and follow-up.
Strengthen call openings, discovery, listening and calm objection handling.
Turn the week into a personal execution plan with clear practice and coaching priorities.
EXPERIENCE BEFORE THEORY
I’m a Head of Sales Development and Go-to-Market Strategy with more than 20 years of sales experience and over a decade building pipeline-generation functions in cybersecurity and B2B technology.
My work spans SDR leadership, outbound and AI-assisted workflows, coaching, new business, enterprise account management, and alignment across Sales, Marketing and RevOps. That breadth helps me translate strategy into practical actions for the people who need to execute it.
The market changes. The principles need context.
REGIONAL OUTBOUND EXPERTISE
Alan brings practical outbound experience and best-practice knowledge across the UK, US, EU, South Africa, wider Africa, the Caribbean and the Middle East.
Audience expectations, communication norms, buying environments and routes to a decision differ by market. The goal is not to impose one universal playbook, but to adapt sound outbound principles to the buyers, team and commercial context in front of you.
Align messaging, channel choices and conversation style to the buyer, sector and commercial setting.
Adapt segmentation, value clarity and execution cadence to the specific role, sector and market.
Plan for country, language, regulation and buying context instead of treating the EU as one audience.
Combine local market context with buyer relevance, sector understanding and practical team execution.
Work country by country, considering market maturity, access, language and buying structures.
Shape outreach around the particular island market, sector, organisation size and available channels.
Tailor execution by country, sector, stakeholder landscape and the organisation’s business environment.
Every engagement is scoped around the actual audience and operating environment. Regional knowledge adds context; it does not replace discovery.
WHERE I CAN HELP
Translate a growth goal into a practical outbound focus your team can understand and execute.
Improve prospecting discipline, buyer relevance, conversation quality and coaching focus.
Help managers examine sales behaviours, learning needs and repeatable performance habits.
Translate sound outbound principles into relevant execution for the audience, region and buying environment.
THE 1-TO-1 SATISFACTION PROMISE
If your completed 1-to-1 session does not meet your expectations, raise it within seven days and request a refund. Final policy and payment mechanics will be confirmed before live checkout is activated.
Let’s put the next conversation to work.
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BEFORE YOU BOOK
No. The 1-to-1 session, five-day masterclass and scoped team programmes are live and practical. The masterclass runs across five one-hour sessions from Monday to Friday.
Better sales performance starts with a better next conversation.